Excellence in Product Design

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You’re thinking about entering the Excellence in Product Design Category? Excellent!

Nominations are open for consideration of the Excellence in Product Design at the annual Hunter Manufacturing Awards.

Registration takes 5 minutes. Applications are open from 12 April and close 17 August. If you have been unable to meet the deadline, please contact HMA to make an alternate arrangement.

Please read the following definition before completing your application form to ensure you are submitting in the correct category.

Definitions & Guidelines

To assist you with this application the judges have provided some guidelines.

When providing your answers, the “For Example” / guidelines we have suggested for each question are not intended to be exhaustive. They are designed as examples and prompts to help you understand the judges’ requirements. It is important that where you state that you have evidence in support of the specific question you are answering, you need to provide that evidence – usually, a generic brochure or company overview is not sufficient.

Product Design

Product Design is the process of taking of an invention / innovation through to mass production.  The process should address the following points –

  1. Form
  2. Function
  3. Quality
  4. Safety
  5. Environmental Sustainability

Product Design does not refer to the development of a ‘one-off’ product.

Nominations are open to any manufacturing company that has introduced a manufactured product resulting from a formal product design process, where that process took place in the Hunter, Central Coast or mid-north Coast Region.

Note – Applicants may find that their application into the Excellence in Product Design category may also be a ‘fit’ for another category, such as marketing, Technology, Innovation, Manufacturing Process, Export, etc. By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process etc to be profiled in more than one sector.

Download the full application pack and category questions

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Example Information Required

The application must:

  1. List the name and product code of the product being submitted.
  2. Include a number of images showing the product from all sides with detail images of significant features, particularly any control panels or user interfaces.
  3. Show that both the form of the product and the function of the product are well analysed and thoroughly resolved.
  4. Show how the design facilitates the achievement of quality during manufacture, how the design delivers safety to all stakeholders and how the design has minimised the impact of the product on the physical environment.

The judges will look for examples of product design where the goals listed above are sought through synergies between objectives rather than compromises in one objective to promote another.

Examples of Good Product Design

Below is a link to a site where you can view examples of good product design –

Photographs, drawings, etc, may be included as an attachment to this application form and should be labelled clearly for the judges. E.g. Question 3 – evidence provided

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

Maximum File Size

The entry form allows a maximum file size of 20MB to be uploaded. If you are having issues with the size of your example files, please contact Carol McEwan on info@hma.org.au or call 0438 242 899 to make an alternate arrangement to send your file(s).

Download the full application pack and category questions

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Judging Criteria & Values

Below is a breakdown of each question, the criteria judges will be looking for and the value of each question.

Question Judging Criteria Value
  1. Form

Name the Product and include photograph(s) – Demonstrate, using images of the product, that the styling is appropriate, that it has been well resolved and that it evokes an emotional connection with the user.

10 / 50

  1. Function

Describe, using images where appropriate, how the product performs well in meeting the needs of its primary and secondary user groups, how it is easy to understand and that the ergonomics have been well resolved.

10 / 50

  1. Quality

Describe, using images where appropriate, how well the original concept has been translated into production, how the finish achieved is high level, that the product is robust and that the product represents good value for money.

10 / 50

  1. Safety

Demonstrate, using images where appropriate, that the design protects the user and third parties from harm, that it safeguards as far as possible against misuse and unintentional use, that it complies with applicable standards and that through its form and applied graphics it communicates the presence safety hazards.

10 / 50

  1. Environmental Sustainability

Demonstrate that there is a genuine need for the product, that it is energy material and water efficient, that the design maximises the useful life of the product and that it is designed to facilitate disassembly and recycling.

10 / 50

Download the full application pack and category questions

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Previous Year's Winner

Paul Reynolds With Sponsor, University Of Newcastle Representative, Associate Professor Steven Weller.

2017 Winner –  Ampcontrol Group

What separates a great product design from good product design is ‘simplicity’. Ampcontrol and Tiller Design have stripped down the new voicecom phone to its key elements and as a result, it’s certainly more than a sum of its parts; achieving this level of simplicity is no easy task.

Ampcontrol have shown an in-depth understanding of the user’s broader requirements. The unit is intuitive to use, includes a host of well-designed features, such as safety overrides, and does not lose sight of the considerations for use in the harsh environment of underground mining.  Ampcontrol have packaged their capable electronic technology with careful consideration to the human interface, and achieved this whilst simultaneously reducing manufacturing cost.  The new voicecom phone is now 80% lighter than its predecessor and other equivalent phones on the market, and interfaces easily to the current network infrastructure.


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Apply Now

Please Register first before completing your application form. Registration takes 5 minutes and close 13 July. Applications are open from 12 April and close 17 August.

Follow the below link to start the registration process.

Apply Now