Excellence in Marketing

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You’re thinking about entering the Excellence in Marketing? Excellent!

Nominations are open for consideration of the Excellence in Marketing at the annual Hunter Manufacturing Awards.

Registration takes 5 minutes. Applications are open from 12 April and close 17 August. If you have been unable to meet the deadline, please contact HMA to make an alternate arrangement.

Please read the following definition before completing your application form to ensure you are submitting in the correct category.

Definitions & Guidelines

To assist you with this application the judges have provided some guidelines.

When providing your answers, the “For Example” / guidelines we have suggested for each question are not intended to be exhaustive. They are designed as examples and prompts to help you understand the judges’ requirements. It is important that where you state that you have evidence in support of the specific question you are answering, you need to provide that evidence – usually, a generic brochure or company overview is not sufficient.

Marketing

Nominations are open to manufacturing companies for consideration of the Excellence in Marketing Award at the annual Hunter Manufacturing Awards.

Nominations are open to any manufacturing company that has introduced a marketing plan/approach that has contributed to continued or future success.

Your marketing plan/approach will be the basis for your submission in providing relevant details as to why your plan/approach has provided successful outcomes.

The judges will look for examples of excellence in Marketing that include, but not limited to; aims of your plan/approach; outcomes directly related to the plan/approach; and future changes based on learning’s from current plan/approach.

Note – Applicants may find that their application into the Excellence in Marketing category may also be a ‘fit’ for another category, such as Product Design, Innovation, Export, etc. By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process etc to be profiled in more than one sector.

Download the full application pack and category questions

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Example Information Required

Each of the listed criteria must be addressed and where possible, evidence provided

Photographs, drawings, etc, may be included as an attachment to this application form and should be labelled clearly for the judges. E.g. Question 3 – evidence provided

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

Maximum File Size

The entry form allows a maximum file size of 20MB to be uploaded. If you are having issues with the size of your example files, please contact Carol McEwan on info@hma.org.au or call 0438 242 899 to make an alternate arrangement to send your file(s).

Download the full application pack and category questions

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Judging Criteria & Values

Below is a breakdown of each question, the criteria judges will be looking for and the value of each question.

Question Judging Criteria Value
  1. Outline your marketing plan or approach

Provide relevant examples

  • TV, radio or press advertising
  • Brochures or other printed material
  • Online advertising such as Awards, display or Facebook advertising
  • Online “organic” strategies such as blogging or SEO
  • Social media marketing strategies
  • Online analytics reports with evidence of campaign effectiveness, ie Google Analytics
  • Other

10 / 50

  1. What is the aim of your plan/approach?
  • To increase awareness of product and engage locally as well as a wider reach of community
  • Other

10 / 50

  1. What outcomes do you attribute to your plan/approach?
  • What have you achieved to date to spur you on to further market your product?
  • Other

10 / 50

  1. Did your plan/approach provide value for money?
  • Provide evidence of situation where your plan/approach has given a positive outcome
  • Other

10 / 50

  1. How will you change your plans based on what you learned from the approach you took?

10 / 50

Download the full application pack and category questions

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Previous Year's Winner

Carly Brett And Jana Lindstrom, With Sponsor – Lyn Thurnham From Thurnham Teece

2017 Winner –  Beep Bicycle Bells

Often small companies and start-ups need to be extremely innovative and clear in their marketing in order to succeed given their lack of resources and budgets. That is certainly the case for beep who targeted their end users, potential marketing partners and media outlets incredibly effectively. Their use of pr and social media has been masterful for such a small team. The resulting exposure, growth and return on marketing investment has been outstanding, launching a small local company onto the world stage.

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Apply Now

Please Register first before completing your application form. Registration takes 5 minutes and close 13 July. Applications are open from 12 April and close 17 August.

Follow the below link to start the registration process.

Apply Now