Excellence in Marketing

You’re thinking about entering the Excellence in Marketing Award Category? Excellent!

Nominations are open for consideration of the Excellence in Marketing Development at the annual Hunter Manufacturing Awards.

This Award is sponsored by The Measured Marketer.

Registration takes 5 minutes. Applications are open until 13th August 2021. If you have been unable to meet the deadline, please contact HMA to make an alternate arrangement.

Please read the following definition before completing your application form to ensure you are submitting in the correct category.

Definitions & Guidelines

To assist you with this application the judges have provided some guidelines.

When providing your answers, the “For Example” / guidelines we have suggested for each question are not intended to be exhaustive. They are designed as examples and prompts to help you understand the judges’ requirements. It is important that where you state that you have evidence in support of the specific question you are answering, you need to provide that evidence – usually, a generic brochure or company overview is not sufficient.

HMA is interested in seeing initiatives that have been identified, driven, and resolved within our region (Hunter, Central Coast, Mid North Coast).

Focus of the Category

This category recognises businesses that have demonstrated strong achievements in the field of marketing. The initiative that forms the basis of the application may be a specific campaign or a broader marketing strategy. Whichever is chosen, it will need to demonstrate a clear, strategic approach and effective methodology in its development and execution.

Note – Applicants may find that their application into this category may also be a ‘fit’ for another category, such as Manufacturer of the Year, etc.

By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process, etc. to be profiled in more than one sector.

Download the full application pack and category questions

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Example Information Required

Each of the listed criteria must be addressed and where possible, evidence provided

Photographs, drawings, etc. may be included as an attachment to the online application form – please label clearly.

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

Maximum File Size

The entry form allows a maximum file size of 20MB to be uploaded. If you are having issues with the size of your example files, please contact Carol McEwan on info@hma.org.au or call 0438 242 899 to make an alternate arrangement to send your file(s).

Download the full application pack and category questions

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Judging Criteria & Values

Below is a breakdown of each question, the criteria judges will be looking for and the value of each question.

Question Judging Criteria Value
  1. Provide an overview of the marketing plan or campaign.

Tell us the story of how the initiative was created. What was the driver for its development? How did you go about developing it? Who was involved? How long did it take? What did you learn along the way? What research did you undertake to justify your plan or campaign?

10 / 60

  1. What is the aim of your plan or campaign?

What were you setting out to achieve with your plan or campaign? Was the focus improving brand recognition, driving strategic growth, increasing sales, transforming your way of engaging with your market/s or improving performance in areas such as account management or customer experience?

10 / 60

  1. Execution

Describe the execution phase of the plan or campaign. Provide examples of key elements of your execution plan. This may include samples of the tools you used such as website, brochures, events, videos etc.

10 / 60

  1. What outcomes were achieved?

What measurable outcomes were delivered by your plan or campaign? Provide as much specific data as possible.

10 / 60

  1. Did your plan or campaign deliver good value for money?

When you take into account the outcomes you have described above and the total cost of developing and implementing the plan or campaign, how would you describe the return on investment it delivered?

10 / 60

  1. Learnings for the future.

What did you learn from the plan or campaign and how will you use that information to guide the business in the future? Provide evidence of sound analysis of outcomes and strategic response to capitalise on the outcomes or change direction.

10 / 60

Download the full application pack and category questions

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Apply Now

Please Register first before completing your application form. Registration takes 5 minutes and close 13th August 2021.

Follow the below link to start the registration process.

Apply Now

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