Excellence in Product Design

You’re thinking about entering the Excellence in Product Design Category? Excellent!

Nominations are open for consideration of the Excellence in Product Design at the annual Hunter Manufacturing Awards.

Registration takes 5 minutes. Applications are open from 8 May and close 19 July. If you have been unable to meet the deadline, please contact HMA to make an alternate arrangement.

Please read the following definition before completing your application form to ensure you are submitting in the correct category.

Definitions & Guidelines

To assist you with this application the judges have provided some guidelines.

When providing your answers, the “For Example” / guidelines we have suggested for each question are not intended to be exhaustive. They are designed as examples and prompts to help you understand the judges’ requirements. It is important that where you state that you have evidence in support of the specific question you are answering, you need to provide that evidence – usually, a generic brochure or company overview is not sufficient.

Focus of the Category

This category recognises businesses that have developed a product that demonstrates high level product design attributes.  The product is intended for significant sales volumes and is not a ‘one off’ item.

Product Design is the process of taking of an invention / innovation through to mass production.  The process should address the following points –

  1. Form
  2. Function
  3. Quality
  4. Safety
  5. Environmental Sustainability

Product Design does not refer to the development of a ‘one-off’ product.

Nominations are open to any manufacturing company that has introduced a manufactured product resulting from a formal product design process, where that process took place in the Hunter, Central Coast or mid-north Coast Region.

Note – Applicants may find that their application into the Excellence in Product Design category may also be a ‘fit’ for another category, such as marketing, Technology, Innovation, Manufacturing Process, Export, etc. By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process etc to be profiled in more than one sector.

Download the full application pack and category questions

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Example Information Required

The application must:

  1. List the name and product code of the product being submitted.
  2. Include a number of images showing the product from all sides with detail images of significant features, particularly any control panels or user interfaces.
  3. Show that both the form of the product and the function of the product are well analysed and thoroughly resolved.
  4. Show how the design facilitates the achievement of quality during manufacture, how the design delivers safety to all stakeholders and how the design has minimised the impact of the product on the physical environment.

The judges will look for examples of product design where the goals listed above are sought through synergies between objectives rather than compromises in one objective to promote another.

Examples of Good Product Design

Below is a link to a site where you can view examples of good product design –

Photographs, drawings, etc, may be included as an attachment to this application form and should be labelled clearly for the judges. E.g. Question 3 – evidence provided

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

Maximum File Size

The entry form allows a maximum file size of 20MB to be uploaded. If you are having issues with the size of your example files, please contact Carol McEwan on info@hma.org.au or call 0438 242 899 to make an alternate arrangement to send your file(s).

Download the full application pack and category questions

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Judging Criteria & Values

Below is a breakdown of each question, the criteria judges will be looking for and the value of each question.

Question Judging Criteria Value
  1. Product Description

Name the product, provide a clear description, using photographs and video where appropriate.  Demonstrate, using visual material.


  1. Form

Provide confirmation that the styling is appropriate, that it has been well resolved and that it evokes an emotional connection with the user.

10 / 70

  1. Function

Describe, using images where appropriate, how the product performs well in meeting the needs of its primary and secondary user groups, how it is easy to understand and that the ergonomics have been well resolved.

10 / 70

  1. Quality

Describe, using images where appropriate, how well the original concept has been translated into production, how the finish achieved is high level, that the product is robust and that the product represents good value for money.

10 / 70

  1. Safety

Demonstrate, using images where appropriate, that the design protects the user and third parties from harm, that it safeguards as far as possible against misuse and unintentional use, that it complies with applicable standards and that through its form and applied graphics it communicates the presence of any safety hazards.

10 / 70

  1. Environmental Sustainability

Demonstrate that there is a genuine need for the product, that it is energy, material and water efficient, that the design maximises the useful life of the product and that it is designed to facilitate disassembly and recycling.

10 / 70

  1. Commerciality
  • Demonstrate that the product has generated a positive return on investment, or that the projections are that it will generate a positive return on investment if it is still in its infancy in the market.
  • What has the impact been on the brand value of the company?

10 / 70

  1. Innovation
  • To what extent is the design new and original?
  • Describe any use of new materials and technology in a clever way.
  • Describe any world first features incorporated in the design. Did you decide to protect your new idea/s with patents or trademarks?

10 / 70

Download the full application pack and category questions

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Previous Year's Winner

Excellence In Product Design – ORICA

2019 Winner – ORICA

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Please Register first before completing your application form. Registration takes 5 minutes and close 13th August 2021.

Follow the below link to start the registration process.

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