Excellence in Export of Manufactured Goods

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You’re thinking about entering the Excellence in Export of Manufactured Goods Category? Excellent!

Nominations are open for consideration of the Excellence in Export of Manufactured Goods at the annual Hunter Manufacturing Awards.

Registration takes 5 minutes and close 13 July. Applications are open from 12 April and close 17 August.

Please read the following definition before completing your application form to ensure you are submitting in the correct category.

Definitions & Guidelines

To assist you with this application the judges have provided some guidelines.

When providing your answers, the “For Example” / guidelines we have suggested for each question are not intended to be exhaustive. They are designed as examples and prompts to help you understand the judges’ requirements. It is important that where you state that you have evidence in support of the specific question you are answering, you need to provide that evidence – usually, a generic brochure or company overview is not sufficient.

Export of Manufactured Goods

Nominations are open to any manufacturing company that has made a recent significant increase in the export of its products, or penetrated a new export market (provide tangible evidence of this outcome where possible).

The judges will look for examples of export excellence demonstrated by, but not limited to the export strategy described, evidence of increased export sales and market share, evidence of sustainable exports and the originality of the market penetration strategy.

Note – Applicants may find that their application into the Excellence in Export of Manufactured Goods category may also be a ‘fit’ for another category, such as marketing, product design, innovation, manufacturing process, etc. By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process etc to be profiled in more than one sector.

Download the full application pack and category questions

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Example Information Required

Each of the listed criteria must be addressed and where possible, evidence provided

Photographs, drawings, etc, may be included as an attachment to this application form and should be labelled clearly for the judges. E.g. Question 3 – evidence provided

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

Maximum File Size

The entry form allows a maximum file size of 20MB to be uploaded. If you are having issues with the size of your example files, please contact Carol McEwan on info@hma.org.au or call 0438 242 899 to make an alternate arrangement to send your file(s).

Download the full application pack and category questions

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Judging Criteria & Values

Below is a breakdown of each question, the criteria judges will be looking for and the value of each question.

Question Judging Criteria Value
  1. Overview of Organisation (also include number of years in business, annual sales and number of employees)
  • Consider overviewing your organisation in terms of core capability, uniqueness, products and services for export, history, family story, media articles, and refer to any online references (eg also include ‘About us’ section of your website). This does not need to be long, just a summary overview.
  • Please also consider using a table to explain any quantitative data in your answer.
  • Other

5 / 100

  1. Overview of Product(s) being exported (include product competitive advantages)
  • Please provide pictures of your product or brochure, website, video/Youtube link if available.
  • Competitive advantage might relate to a variety of factors, including cost structure, brand, quality of product offerings, customer support, distribution network, intellectual property.
  • Other

10 / 100

  1. Export Strategy (include target markets and why, market entry strategy, brand development strategy, outline key objectives within the next two years, did you have external assistance, and if so, who assisted you, eg. Consultants, funding Government assistance?)
  • You could show your answer in a summary table showing your strategy, highlight some of these key elements noted above. Include an action plan relating to this strategy if available (eg 2017 Promotional plan for target market ‘China’ might be to
  • Attend Tradeshow A and 2. Advertise in Trade Magazine X or online strategy. Who will help you with this? Internal and external assistance eg HunterNet/Austrade, tapping into the Export Market Development Grants).
  • Other

30 / 100

  1. Challenges in Exporting (outline barriers encountered in exporting and how they have been reduced or overcome, what external assistance did you seek to help you overcome these barriers?)
  •  Challenges in exporting might be, but not exclusively attributed to such factors as cultural and language differences, freight costs, in-market support, marketing and distribution, partner performance, export finance, regulatory issues that meant you had to change markets or modify your product.
  • Other

20 / 100

  1. Describe Key Export Achievements (include what actions have been taken to achieve sustainable export sales, be sure to include achievements within the last year)
  • As well as describing Key Export Achievements also consider using a table here to clearly show achievements both quantitative and qualitative if available. Clearly show and explain the actions you have or will take.
  • Sustainable export sales could relate to how robust your export strategy and planning is and how you will finance and support your export endeavours.
  • Other

20 / 100

  1. Financial & Business Resources (include 3-years annual sales and export sales revenues, include percentage of export sales per country for the last 3 years, include number of full-time equivalent export staff for the last 3 years, include how exporting has either increased profits or added value to the business)
  • Please consider using a table here to show these elements with a description explaining how exporting has either increased profits or added value to the business.
  • Other

15 / 100

Download the full application pack and category questions

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Previous Year's Winner

Chris Knowles – With Partner – Department Of Premier & Cabinet – Tony Sansom And Representing The Premier Of NSW – Scot Macdonald – Parliamentary Secretary For The Hunter And Central Coast

2017 Winner – McLanahan

Mclanahan’s product offering and strategy for exporting to china focused on increasing their presence in the agricultural equipment market. This resulted in increasing total export sales to china in the agricultural and non-agricultural markets.

They highlighted their key objectives, goals and achievements, and customised their message for the china market. These included developing a Chinese website and a social media strategy, attending exhibitions and conferences, obtaining market research intelligence, establishing high level connections and seeking external advice.

They provided a clear understanding of their barriers to export and methods for overcoming these. They have committed to locating staff in-market and will be opening their shanghai office later this year.

A Shanghai office provides a strategic base, to be close to the customer for relationship building, confirming sales and meeting customers’ needs in the short and long terms.

Connections with Austrade, Australia China Business Council, and The Australian Chamber of Commerce in Shanghai, are also smart connections to help them with their export endeavours. Congratulations to McLanahan.

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