2020 Board Members


Steven Smith

Managing Director – Advitech Group

Chairperson – HMA – 2017, 2018, 2019, 2020

Steven has over 30 years’ experience in engineering and project management, including technical and business roles.  He spent ten years with  Tubemakers of Australia and three years with A Goninan & Co prior to joining Advitech in 1990.  As Managing Director, Steven has overall responsibility for the consulting services provided by Advitech in engineering design, project management, risk management, functional safety, sustainability and environmental management.  Steven’s specific areas of expertise include problem analysis, feasibility investigations, engineering assessments, risk management, project development and project management.  He has had significant involvement in Advitech’s growth into the Australian Defence sector.  Steven has been actively involved in the support of engineering based manaufacturing in the Hunter Region through his involvement with HunterNet – as a Director (1998 – 2006) and as Chairman (2001 – 2003).

Steven has also been involved with the University of Newcastle as a member of:

  • Course Advisory Committee for the School of Mechanical Engineering ( 2002 – current)
  • University of Newcastle Industry Scholarship Scheme (UNISS) Advisory Committee (2002 – 2010)

Steven’s corporate responsibilities currently include:

  • Director of Advitech Pty Ltd – since 1994 and Managing Director since 2011
  • Director of Novecom Pty Ltd – since 2005
  • Board Chairman of Simulation Modelling Services Pty Ltd – since 2014

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Jacqui Daley

Founder and Managing Director – The Measured Marketer

Jacqui is a Chief Marketing Officer with over 15 years’ experience driving strategy, change, and return on investment for SMEs and the public sector. Jacqui is the founder and managing director of The Measured Marketer Pty Ltd (TMM), a strategic digital marketing consultancy based in Newcastle. Before 2016 when Jacqui established TMM, she held various senior marketing and leadership roles internally within medium-large organisations, including The University of Newcastle. Jacqui’s expertise lies in developing and delivering effective marketing strategies, digital transformation and large projects such as website builds, reputation building and target-driven campaigns. Jacqui has experience in leading teams across the marketing mix, and while her passion and expertise lies in digital marketing and customer acquisition, her experience reaches across brand management, media management, event coordination, internal communications, negotiation, developing bespoke reporting frameworks for sales and marketing functions, stakeholder management and public speaking.

Jacqui is a Certified Practicing Marketer with the Australian Marketing Institute and in 2017, is judging the Digital Marketing and Social Media category in their national marketing awards program.

Jacqui has held positions on several boards and committees as part of her Director’s role at The University of Newcastle including the 2NURFM Advisory Board, Central Coast Growth Strategy Group, Admissions Steering Committee, Professional Leaders Group, Celebrate 50 Working Group, Crisis communications & Critical Incident Response Group, and the VC’s Leadership Group.

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Stephen Elliott

General Manager Manufacturing – Wire and Tube – Liberty OneSteel

Deputy Chairperson / Treasurer – HMA

Stephen is an experienced business leader with a background in chemical, metallurgical and process engineering industries and currently has manufacturing responsibility for Liberty Onesteel businesses based in Newcastle, Geelong and Brisbane.

He holds a degree in Chemical Engineering and a Masters in Business Administration.  He has previously been a Director on both local and South African Company Boards and has a passion to see the expansion of manufacturing excellence in the Hunter, where he has lived for over 35 years.

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Andrew Gresham

Senior Executive – BAE Systems Australia

Andrew is a senior executive with BAE Systems Australia, with domestic and international experience spanning business leadership roles, strategy, business development and commercial in sustainment, systems integration and manufacturing of Defence platforms in the Aerospace and Maritime sectors.

Across various roles he has successfully developed industrial partnering relationships to both win new business and effectively deliver support to the Australian Defence Force with an emphasis on innovation.

With an honors degree in Mechanical Engineering and postgraduate qualifications in marketing and management, he has previously worked in the mining industry in various roles ranging from engineering to marketing.

Andrew currently leads the F-35 Program for the Australian business, leading engagements with customers and industrial bases domestically and internationally to grow the Australian contribution in advanced manufacturing on the production program and establish sustainment capability for F-35 in Australia to support the regional fleet.

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Robert Martin

Business Analyst – ATB MORTON

Enterprise and manufacturing business transformation specialist with over 10 years COO, Director, Greenfield Developer and General Manager experience across Australia and APAC region.

Rob commenced his career as an electronics-engineering technician in the automotive, bio medical and consumer electronics market. After ten years on the tools, he entered the electronics manufacturing business, Steel River Manufacturing. Initially working as the production manager, he then started the company’s R&D department before taking up the role as General Manager. A short time later, Rob took on the role as General Manager of the sister company Austrol Technology Group.

Rob’s introduction to metal processing commenced when he accepted the role of General Manager of Sankey Australia. The sale of the business resulted in Rob divesting the manufacturing operations throughout Australia, New Zealand, China, Thailand & Taiwan.

As Chief Operating Officer of DSI Underground APAC – 2012 to 2018, his team has significantly restructed operations throughout Asia. A full business transformation program saw automation, best practice technologies and lean systems introduced to all DSI facilities.

Robert is tertiary qualified as an engineering technician, holds an MBA and Graduate Diploma in Business Research from Newcastle University. He is also a graduate director from the Australian Institute of Company Directors.

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Brendan Smith

Managing Director – Courageous Consulting

Public Officer – HMA

Courageous Consulting Pty Ltd partner with businesses to inspire their leaders, energise their employees and create high performing and customer focussed work cultures.

As the Managing Director and Principal of Courageous Consulting, Dr Brendan Smith is an innovative and engaging Organisational Psychologist with over twenty years of experience working with leaders to transform the culture and performance of their organisation.

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Graeme Vennell

CEO – Custom Fluidpower Pty Ltd

A strategic and engaging senior executive with extensive experience in the Hydraulics and Lubrication sectors.

Currently CEO for Australia’s largest independent fluidpower solutions business, which is owned by global entity Helios technologies.

Previous roles at Custom Fluidpower  included NSW Operations, Director of Engineering before 8 years as the Chief Executive Officer

Graeme has a passion for the local mining and industrial segments in Newcastle and Hunter Valley regions of NSW. This stems from a background,  in heavy industry manufacturing with 19 years at the BHP Newcastle steelworks having commenced as an engineer cadet..

Prior to Custom Fluidpower Graeme developed & lead CCI Fluidtech as the MD of a  specialist fluidpower engineering business.  His experience extends nationally within the fluid power industry.

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Carol McEwan

Administration Manager – HMA Inc. – 2007 – current

Carol is a highly skilled administration professional and was appointed as HMA’s Administration Manager  in 2007.  Her role as Executive Assistant  to CEO/Plant Manager and Production Manager at Tomago Aluminium spanned over 18 years.

She served on the Australian Institute of Office Professionals – Newcastle Branch, as President for 3 years.

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